What the T*** is this rebranding?!

Going from a well-known brand name with identity and soul to the most generic term possible? Did you guys get your branding advice from Twitter? That still after 3 years everyone refuses to call 𝕏.

I totally see this turning out the same. And I genuinely hope so. I will never use “the topo” to refer to this platform. Nobody will know if I mean this app, some other app or a local book.

Please, at least keep the 27crags.com redirect indefinitly, so we thousands of dedicated users don’t have to change bookmarks and muscle memory.